Innovations in Stakeholder Engagement and Reputation Management in the Oil and Gas Industry in Nigeria

Journal Of Strategic Public Relations And Communication (JSPRC), Volume 1, Issue 1

Abstract

The management of stakeholders’ expectations and interest through effective communication is a recipe for attainment of organisational goals and enhancing reputation of brands in the marketplace. Stakeholder engagement contributes to the alignment of
organisational goals with the interest of a vast spectrum of stakeholders connected to oil companies. The study assessed the approaches that could be followed in ensuring effective stakeholder communication, innovations for effectively engagement with stakeholders in the information age were reviewed. The desktop research method, relying on secondary data was utilised in obtaining data for study. The Stakeholder theory and Social Exchange Theory formed the theoretical framework underpinning the study. Such innovations such as the identified as appropriate techniques for effective communication and engagement with stakeholders in the oil industry. The findings reveal that proactive engagement not only mitigates conflict and operational risks but also strengthens trust and long-term stakeholder relationships. The study concludes by offering recommendations for enhancing stakeholders’ engagement in the oil and gas industry, including making attempt to balance power relations between parties in any engagement.