Uses and Gratification of Radio Programmes among Anambra Youths

International Journal of Academic Research

Abstract

The paper was a survey of 210 youths drawn from Awka, Onitsha and Nnewi (all in Anambra State). The rationale behind the study was to find out the type of radio programme that interests youths most. The objectives of the study, among others, were to ascertain how often youths in Anambra State listen to radio programmes, and to determine the gratifications they derive from such radio programmes. Pegged on the Uses and Gratification theory of the mass media, the study adopted the questionnaire as data gathering instrument and utilised the percentage method and table of frequencies in data analysis. Findings of the study indicated that majority of the youths in Anambra State listened to radio programmes, that the programmes that interest them most were music, news and sports programmes, and that the gratifications they derived from radio programmes were many and varied. The study recommended the use of radio for dissemination of messages/campaigns intended for youths in Anambra State.

Visit https://afrischolarrepository.net.ng/ for more publications