EKEANYANWU, Nnamdi; OKORIE, N. Advertising, Semiotics and Strategic Brand Management: In Olatunji R Laninhun Eds Dimensions Of Advertising Theory And Practice In Africa published 2013 via Dakar, Senegal: Amalon Publishing. Afrischolar Discovery Repository (Annex), [S. l.], 2013. DOI: 10.60787/32FG-2B13. Disponível em: https://publications.afrischolar.net/index.php/home/article/view/106.. Acesso em: 25 apr. 2025.