Advertising, Semiotics and Strategic Brand Management: In Olatunji R Laninhun Eds Dimensions Of Advertising Theory And Practice In Africa published 2013 via Dakar, Senegal: Amalon Publishing

Nnamdi Ekeanyanwu; N. Okorie

doi:10.60787/32FG-2B13

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Published: 2013-09-01

DOI: https://doi.org/10.60787/32FG-2B13

Keywords:

Advertising, Semiotics, Strategic, Brand, Management

Nnamdi Ekeanyanwu

Faculty of Communication and Media Studies, University of Uyo

N. Okorie

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Ekeanyanwu, N., & Okorie, N. (2013). Advertising, Semiotics and Strategic Brand Management: In Olatunji R Laninhun Eds Dimensions Of Advertising Theory And Practice In Africa published 2013 via Dakar, Senegal: Amalon Publishing. Afrischolar Discovery Repository (Annex). https://doi.org/10.60787/32FG-2B13

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Advertising, Semiotics and Strategic Brand Management In Olatunji R Laninhun Eds Dimensions Of Advertising Theory And Practice In Africa published 2013 via Dakar, Senegal: Amalon Publishing

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