Advertising, Semiotics and Strategic Brand Management

In Olatunji R Laninhun Eds Dimensions Of Advertising Theory And Practice In Africa published 2013 via Dakar, Senegal: Amalon Publishing

Authors

  • Nnamdi Ekeanyanwu Faculty of Communication and Media Studies, University of Uyo Author
  • N. Okorie Author

DOI:

https://doi.org/10.60787/32FG-2B13

Keywords:

Advertising, Semiotics, Strategic, Brand, Management
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Abstract

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Published

2013-09-01

Issue

Repository (Set 2)

Section

Publications

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License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Ekeanyanwu, N., & Okorie, N. (2013). Advertising, Semiotics and Strategic Brand Management: In Olatunji R Laninhun Eds Dimensions Of Advertising Theory And Practice In Africa published 2013 via Dakar, Senegal: Amalon Publishing. Afrischolar Discovery Repository (Annex). https://doi.org/10.60787/32FG-2B13

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